Analysis of an editorial object as a possibility of resistance to hate discourse and fightning disinformation

Abstract

This paper aims to analyze the publishing of the book KIT GAY: Atividades lúdicas para toda a família!, by Kael Vitorelo, in relation to the disinformations against the Escola Sem Homofobia (ESH) project, initiated in 2004, by the Frente Parlamentar Evangélica (FPE) and restarts in 2018, by then-presidential candidate Jair Messias Bolsonaro. Given the recent brazilian scenario, which presents itself saturated of conflicts between progressive and conservative social movements, especially in regarding to the identity agenda related to gender and sexuality, we seek to verify if this publication constitutes a form of resistance to the hate discourse against LGBT+ people. The hypotesys is that the book is an attempt to reverse the stigma. To this end, we will mobilize the theoritical framework of the French Dicourse Analysis (AD), especially the contributions of Maingueneau (2008) and of Krieg-Planque (2010, 2018). We treat the discourse present on the editorial piece in question, considering that It is composed also by other sayings and makes references to already-saids and to the other (that discourse which It enters in dispute). Thus, we built a discursive space that associates Bolsonaro and his FPE supporters' discourse and the discourse present on the book. We verified that the resistance to hate discourses occurs through the appeal to humor and irony, and that the appearance of almanac given to the book is an evidence of how the resistance discourse translates the other under the lens of irreverence to prove It preposterous. Therefore, we find a polemic that has persisted on digital media for more than 18 years and began to appear in the printed medium and that is meaningful for us to start thinking about the materiality on which the resistance discourses are inscribed in contemporary times.